Breaking Free from the "Fear Tax"

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In this episode, we talked about the true cost of fear and hesitation, customer trust, turning fear into fuel…

Show notes

  • Nate and Brian discuss the quote of the week. [01:28]

  • Brian recalls a plumbing call where choosing a cheap repair led to costly damage. [04:13]

  • How fear stops techs from offering the best solutions and what to do about it. [18:42]

  • Final thoughts on the internal reluctance service. [33:15]

  • Highlighting the review of the week. [42:11]

  • Fear’s impact on service and a final call to action for listeners. [46:01]

Resources And People Mentioned:

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Jason Nemes - How Losing It All Led to a $100 Million Dream

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Dr. Benjamin Hardy - The Science of Scaling and Setting Impossible Goals