People Buy When They Feel Safe

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In this episode, we talked about trust, influence, safety, body language, sequence...

Show notes

  • Nate and Brian discuss the quote of the week. [01:59]

  • First impressions that define the service call dynamic. [04:52]

  • Highlighting the review of the week. [21:33]

  • Mastermind as a model for persuasion sequence. [29:08]

  • The first moments that decide trust. [32:44]

  • Congruency vs incongruency in customer trust. [48:27]

  • The 3-episode framework for persuasion. [55:40]

Resources And People Mentioned:

Dr. Jack Schafer 

Dr. Carol Kinsey Goman

Dr. Robert Cialdini

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The Cost of Choosing Easy

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Anthony Hamilton - Take Responsibility or Stay the Same