From Stress to Yes: Master Sales Conversations by Replacing Key Trigger Words
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In this episode, Nate and Brian talked about sales, cortisol-triggering phrases, confident communication...
Show notes
Introducing the episode. [1:15]
Nate and Brian discuss the quote of the week. [1:54]
Highlighting the review of the week. [9:34]
The negative impact of certain words in sales. [11:52]
The problem with "pitch" in sales conversations. [14:19]
Words that create resistance: “cost” and “expensive.” [16:45]
The power of presentation in sales. [21:40]
The psychological effect of the word "price." [26:21]
Avoiding words that reduce confidence. [29:15]
Contract vs. agreement: reducing stressful language. [32:50]
Replacing “buy” with “own” to increase conversions. [37:28]
Role-playing and training for effective sales language. [40:14]
Eliminating "discount" and framing value properly. [48:54]
The dangers of apologizing in sales conversations. [57:34]
The problem with saying "trust me." [1:03:28]
Why competitor bashing hurts sales. [1:05:31]
How to implement these changes in sales training. [1:10:11]
Resources And People Mentioned:
Facebook: Waste No Day!
YouTube: WASTE NO DAY
Influence by Robert Cialdini
Pre-Suasion by Robert Cialdini