How To Be Expensive in a Cheap World
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In this episode, we talked about value communication, discounting, pricing strategy, technician confidence, market positioning...
Show notes
Nate and Brian discuss the quote of the week. [02:05]
Highlighting the review of the week. [07:12]
The reality of being cheap in the market. [09:00]
Confidence, value, and why pricing is more than a number. [10:52]
Standing behind premium value. [19:15]
The tool analogy: why you already believe in quality. [21:36]
Weak behavior vs. leadership in pricing conversations. [25:37]
Cheap quality creates real-world damage. [31:44]
Margin, reputation, and the cost of doing business. [35:27]
Pricing with confidence in a cheapening market. [39:05]
Resources And People Mentioned:
Facebook: Waste No Day!
YouTube: WASTE NO DAY
Seth Godin
Chris Voss