Jack Johnston - The Mindset Shift That Turned a Sales Skeptic Into a Top Performer

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Jack Johnston is a fourth-generation plumber from Phoenix. Known in his shop for constantly working to improve and helping lift up the people around him, Jack recently hit $1.6 million in revenue in a year. 

In this episode, we talked about sales, relationships, fear, communication, trust...

Show notes

  • Nate and Brian discuss the quote of the week. [01:48]

  • Highlighting the review of the week. [10:08]

  • Introducing Jack Johnston. [18:46]

  • Jack Johnston’s journey into the trades. [21:18]

  • Episodes from the show that influenced Jack the most. [23:24]

  • The “cheap suit” joke and the stigma around sales in the trades. [24:34]

  • Jack’s early position on the sales spectrum when working with homeowners. [28:02]

  • The mindset shift that changed Jack’s view on sales. [30:18]

  • Advice for technicians hesitant about sales. [41:21]

  • Why presenting options to customers matters. [45:00]

  • Why Jack once focused only on repairs. [58:27]

  • Where technicians can begin improving their sales approach. [01:14:20]

  • Jack’s lessons from the trades and life. [01:15:54]

Resources And People Mentioned:

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Jonithan Phillips - Stop Performing for Clients and Start Winning More Jobs

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Zach Reynolds - From Self-Sabotage to $4 Million in Sales