Jim Leslie - Turning Five-Star Reviews Into Daily Referrals
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Jim Leslie is the Chief Operating Officer of Home Service Freedom, working closely with Tommy Mello to bring the company’s vision to life and help members scale their businesses. Previously, he was the Chief Marketing Officer at A1 Garage Door Service, where he drove significant growth by refining marketing, operations, and leadership systems.
In this episode, we talked about lead generation, referrals, technician training, marketing & growth...
Show notes
Nate and Brian discuss the quote of the week. [00:52]
Highlighting the review of the week. [11:27]
Re-introducing Jim Leslie. [14:22]
Levers to pull from the office for quick wins in getting more calls. [00:29]
Training teams to encourage customers to share positive experiences online. [03:18]
Why building a personal brand and asking for reviews keeps calls coming in. [07:05]
The value of technician feedback and tracking where leads come from. [11:53]
What “speed to lead” really means. [13:52]
Why knowing where a lead comes from matters to every technician. [15:02]
Training before traffic - and why marketing dollars can’t fix untrained teams. [16:12]
The cost of misaligned marketing and field communication. [20:24]
Starting feedback loops in the field today. [23:58]
Creative ways for every role to focus on generating more leads. [28:13]
Tracking leads from specific team members with codes or tags. [30:07]
Beyond answering calls - how phone staff can develop more leads. [31:06]
Why everyone should care about lead generation and marketing costs. [34:50]
How a parts runner can help generate leads. [36:46]
Where marketing should focus to drive more leads. [40:15]
The upcoming Home Service Freedom event and what it offers. [43:11]
How to find event dates, speakers, and tickets. [47:39]
Closing thoughts on creative ways to generate and maximize calls. [48:16]
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