Jim Leslie - The Mindset That Squeezes the Gold Out Of Every Lead
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Jim Leslie is the Chief Operating Officer of Home Service Freedom, working closely with Tommy Mello to bring the company’s vision to life and help members scale their businesses. Previously, he was the Chief Marketing Officer at A1 Garage Door Service, where he drove significant growth by refining marketing, operations, and leadership systems.
In this episode, we talked about lead cost, sales mindset, customer follow-up, customer empathy, marketing vs sales alignment...
Show notes
Nate and Brian discuss the quote of the week. [00:32]
Highlighting the review of the week. [23:00]
Introducing Jim Leslie. [25:15]
Jim shares how he got started in the trades. [01:25]
Which should come first - calls or revenue? [05:13]
Misconceptions about marketing in the trades. [06:13]
How techs can squeeze the gold out of every lead. [08:33]
Shocking sales data and a shift in language. [11:10]
Why Super Bowl ads explain the heart of marketing. [12:57]
Should techs know the cost of a lead? [18:21]
Jim’s mindset starting out in the trades. [21:12]
The hidden gold in follow-ups. [24:30]
What techs should focus on in the field. [27:35]
How to make follow-ups part of the process. [30:39]
Avoiding the “just another call” mindset. [33:31]
Understanding the modern consumer’s mindset. [37:28]
What empathy sounds like on a call. [40:07]
Top 3 things CSRs should listen for. [41:43]
Jim returns next episode to dive into lead-gen strategies. [49:24]
Resources And People Mentioned:
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